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Omnichannel Analytics Guide for SaaS Companies

Userpilot

Omnichannel analytics enable teams to get a 360 view of user behavior at different touchpoints of the customer journey. In particular, it covers: What omnichannel analytics are Why it’s important to track How to implement your omnichannel analytics strategy Omnichannel analytics tools Let’s get right into it!

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The Ultimate Guide to Google Analytics 4 for UX Designers and Business Owners

UX Planet

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Hi there, I was looking into Google Analytics 4 and found an article by Alice Emma Walker. If you know about Universal Analytics , it’s going away on July 1, 2024. It’s six years old.

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How I PM: Andrew Wynn, Product Manager at Looker and formerly Instacart

Amplitude

After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles. Current Company : Looker. Since the time of writing, Andrew has left Looker to start his own company.

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Cross-Platform Analytics Guide for SaaS Companies

Userpilot

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. What is cross-platform analytics?