Mind the Product

FEBRUARY 16, 2017

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. Amplitude has taken these best practices from across the industry and collected them in The Product Analytics Playbook. That’s not the only thing to consider when it comes to tooling.

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Gainsight

DECEMBER 27, 2019

It used to be that board members didn’t concern themselves with product experience, but now that the entirety of SaaS revolves around product, they’re beginning to take a more hands-on role. With product experience becoming increasingly important, monitoring in-app user movements needs to be a priority.

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Gainsight

APRIL 5, 2022

However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth. In this article, we examine the biggest issues multi-product companies face and nail down how to use analytics to promote product growth across the organization. How can multi-product companies benefit from analytics?

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Agile Velocity

MAY 14, 2020

They are key inputs for your business and technology discussions around WHAT to work on. They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. It’s more than “Training, Titles, Ceremonies, and Tools.”. The time it takes to deliver an idea into the market.

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Gainsight

SEPTEMBER 1, 2021

The product growth wave is swelling, and it’s poised to slam into SaaS companies of all types. This product-focused approach isn’t just changing how SaaS businesses sell; it’s redefining the way the whole company operates. In the past, many SaaS companies relied on market-led growth or sales-led growth strategies.

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Gainsight

NOVEMBER 5, 2021

In this article, we dissect the elements of effective SaaS trials and lay out a formula to create a best-in-class trial experience. In the modern SaaS environment, the trial experience isn’t just important—it’s essential. By analyzing a customer’s steps with analytics and surveys, you’ll gain a window into where they’re stumbling.

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Revulytics

AUGUST 4, 2017

But usage intelligence for desktop applications across different operating systems isn’t its best game and, as such, it’s really not playing at the game’s highest level, and will have a hard time ever being as good at it as those who have focused on it for years. Microsoft requires custom development. Revulytics does not.

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ProductPlan

APRIL 9, 2020

You need to know what feelings your product evokes in users as much as you need that full Google Analytics report. Useful for breaking into brand new markets. App store reviews: Sometimes the qualitative data comes to you! What other solutions do you know of/have tried? What do you envision being the solution for X?

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Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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UserVoice

JULY 31, 2017

The TL; Why Gather Product Feedback During New Customer Onboarding? are asking about to see if your solution is meeting their specific needs. At the most basic level, you can see what people are clicking on and downloading. Don’t Forget to Ask Questions During the Process. Think about it for a minute.

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Userpilot

MAY 17, 2024

Looking for the perfect product feedback tools for collecting insightful data? With so many similar tools available on the market, it can seem difficult to pick the best one for your company. TL;DR A product feedback tool is software designed to simplify the process of gathering, organizing, and analyzing user feedback.

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Product Talk

APRIL 3, 2024

. – Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. Our goal is to figure out if our solution ideas will work. But this type of customer interview doesn’t get us reliable feedback. The best way to evaluate your solutions is with assumption tests.

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Userpilot

MAY 26, 2024

What are marketing funnels ? How to leverage them to drive more growth in your SaaS? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. BOFU : Persuasive content (customized downloads, purchase arguments).

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Gainsight

MAY 12, 2022

In the modern SaaS world, disappointed users will flee to the competition the moment they start feeling neglected. Unfortunately, as a product leader or manager, you probably feel like all of the extra feedback you’re receiving from stakeholders, fellow employees, and users is blocking the path to a better user experience.

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Userpilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

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Usersnap

FEBRUARY 4, 2022

When you consider the feedback part of the process it takes even longer. This is why you need a website feedback tool at your side to get you across the finish line. Email threads, Slack chats, phone calls and meetings – that’s how the feedback is collected and managed. Drop your existing feedback tool.

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Feedback Software User Testing Data Visualization Customer Feedback 98

The Product Coalition

MARCH 1, 2022

Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves. But it doesn’t end here.

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Userpilot

DECEMBER 21, 2022

Taking the voice of the customer (VOC) into account is essential when trying to maximize customer satisfaction, improve user sentiment , and get the most out of your marketing efforts. Four methods for gathering VoC feedback. Many SaaS companies think that collecting customer feedback is the only goal of a VoC program.

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Mixpanel

DECEMBER 6, 2021

Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner. We spoke to him about how OneSignal-Mixpanel customers he’s worked with use product analytics to unleash the power of relevancy in their user messaging and what it’s meant for their growth and customer experience development.

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Revulytics

SEPTEMBER 6, 2019

Remember the still-maligned Windows Vista operating system upgrade ? What about Google’s Lively 3-D virtual world simulator and Allo instant messaging platform ? These software giants’ experiences exemplify the real-world cautionary tale of what happens when there is insufficient understanding of customer needs and requirements.

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BrainMates

AUGUST 3, 2020

Product expert Corinna Stukan recently spoke at a Brainmates Product Meetup to share tips on product analytics. Corinna shared Product leader Marty Cagan’s expectations that, “Any capable Product Leader is expected to be comfortable with data, and to understand how to leverage analytics to learn and improve quickly.”.

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Mixpanel

DECEMBER 20, 2021

Cohort analysis is one of the best ways product analytics can help you both acquire and retain customers. By digging into actual behavioral data overtime, instead of relying solely on interviews and feedback, you can get a crystal clear picture of a user journey—including where the value moments and roadblocks lay. app or SDK version).

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Userpilot

JUNE 19, 2023

Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. To measure user engagement in SaaS, you want to go beyond the sale and look for retention signals such as product usage , MAUs, feature discovery, and customer stickiness.

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Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. Thanks, Andrew.

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Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market.

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