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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. The days of measuring an app’s success by downloads and ratings are long behind us. 1. Focus on a handful of important KPIs.

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Closing the Customer Feedback Loop

Centercode

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. This is called “closing the feedback loop.”.

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The Ultimate Guide to Closed-loop Feedback

Alchemer Mobile

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too.

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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

Close customer feedback loops. Capturing, analyzing, and acting on feedback are the first steps. Complete the loop by telling your customer their voice was heard—and show them that it drove a specific improvement. Treat people differently based on their expressed emotions—especially if they’ve shifted how they feel.

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4 Steps to Boost Mobile Customer Retention

Alchemer Mobile

So, why does it often get deprioritized in favor of customer acquisition and app downloads? Some mobile marketers and product managers might think that push notifications are a great way to re-engage customers in the mobile experience. Let customers know you care by closing the feedback loop.

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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

Brands are talking to more consumers and are more comfortable engaging with them over longer periods of time, particularly when around closing feedback loops by telling consumers their voices were heard. Download your copy here. There was a 9% increase in the number of surveys sent in 2021 from 2020.

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Mobile App Customer Sentiment: 2022 Customer Engagement Benchmarks

Alchemer Mobile

In return, consumers are regularly responding with their feedback, sticking around long enough to be prompted multiple times. The regular cadence of asking for and receiving consumer feedback allows brands to create continuous feedback loops and offer better in-app experiences over time. Download your copy here.