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The Ultimate Guide to Closed-loop Feedback

Alchemer Mobile

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too.

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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action. Close customer feedback loops. Capturing, analyzing, and acting on feedback are the first steps.

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30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. It’s marketing. You don’t need a big budget or a dedicated marketing team to market your app.

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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve. Download your copy here. In 2021, there was correlation between interaction rates and retention rates.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedback loop. Probably the most overlooked, yet easiest, opportunity to foster strong relationships with your customers is simply closing the feedback loop.

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4 Steps to Boost Mobile Customer Retention

Alchemer Mobile

So, why does it often get deprioritized in favor of customer acquisition and app downloads? Some mobile marketers and product managers might think that push notifications are a great way to re-engage customers in the mobile experience. Let customers know you care by closing the feedback loop.

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Healthcare Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. To start, Healthcare mobile teams asked more consumers for their feedback in 2021 than in previous years. Strava’s Missed Opportunity to Drive Mobile App Retention and Gain Actionable Product Feedback. Download your copy here. Consumer sentiment. Expressed customer emotion.