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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve.

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Closing the Customer Feedback Loop

Centercode

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. This is called “closing the feedback loop.”.

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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. The days of measuring an app’s success by downloads and ratings are long behind us. 1. Focus on a handful of important KPIs.

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The Ultimate Guide to Closed-loop Feedback

Alchemer Mobile

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too.

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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action. Close customer feedback loops. Capturing, analyzing, and acting on feedback are the first steps.

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4 Steps to Boost Mobile Customer Retention

Alchemer Mobile

So, why does it often get deprioritized in favor of customer acquisition and app downloads? Retention rates are a strong indicator of whether or not your product or service is high-quality and valuable. In practice, this means communicating with customers via prompts and surveys at strategic times so as not to bother them.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedback loop. Probably the most overlooked, yet easiest, opportunity to foster strong relationships with your customers is simply closing the feedback loop. Bonus reading.