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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy.

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Creating Customer Feedback Systems: A Step-By-Step Guide

Userpilot

How to create customer feedback systems to gain insights into user needs ? TL;DR Customer feedback systems are frameworks for collecting, organizing, and analyzing customer feedback for actionable insights. Before you act on user feedback and requests, prioritize them with an appropriate framework. Let’s dive in!

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

How can you implement them in the SaaS context? SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. To take full advantage of growth opportunities, use product analytics to inform product decisions. To see how Userpilot helps SaaS companies grow, book the demo!

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Friction Log in SaaS: Step-by-Step Guide For Product Managers

Userpilot

A friction log is a document capturing the challenges and frustrations a customer might face using your SaaS. Use a color-coded system for a handy visual aid. What is product friction in SaaS? Put simply, product friction describes anything that causes your users difficulty when using your SaaS. Let’s dive in!

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset. What matters most?

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Give your customers best practices, not just FAQs

Intercom, Inc.

Not only that, but it’s fundamental to the Conversational Support Funnel , our framework for delivering efficient , personal support at scale. Great help content is essential when it comes to empowering customers to self-serve on issues so they can resolve queries without even needing to contact your support team (win-win). .

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Customer Engagement Marketing for SaaS: Definition, Strategies, and Examples

Userpilot

In SaaS, acquiring customers through marketing is not enough for sustainable growth. There are five steps to create a customer engagement marketing strategy: Define your engagement objectives and use the SMART goal framework to define it. Embed educational microvideos in the UI so users can visualize exactly how to use your product.