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Customer Research 101: The Complete Guide for SaaS

Userpilot

The solution seems obvious: improve your customer research process. This article will walk you through what customer research really is, from choosing your research methodology to recruiting participants, analyzing feedback , and beyond. What is customer research in SaaS?

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The Rise of AI-Driven UX: Balancing Automation and Human-Centered Design in 2025

UX Planet

If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another.

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

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5 Proven Mobile App Optimization Strategies to Boost Engagement

Userpilot

Optimizing a mobile app isnt just about fixing crashes or improving load times. The real challenge is shaping an experience that keeps users engaged and drives continuous growth. As a product manager, I know that even small friction points cause users to drop off. What is mobile app optimization? Profile startup.

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Measuring Design System

UX Planet

The effectiveness of a design system cannot be assumed; it must be actively measured and optimized over time. A robust design system should not only streamline design and development processes but also ensure scalability as the organization grows, adapts to new platforms, and handles diverse product requirements.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

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Customer Segmentation Strategy: Types, Software & How-to Guide

Userpilot

– Technographic —preferred device and operating system. – Improving satisfaction among existing customers by adding in-app communication. Customer segmentation software recommendations: 1. Userpilot to build personalized user experiences and track segment performance. Get a demo.