Mixpanel

FEBRUARY 6, 2020

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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Indicative

NOVEMBER 11, 2020

Experts predict the Customer Analytics market will top $24 billion by 2025. That’s where Customer Analytics comes in. Focused on democratizing access to data-driven decision making, Customer Analytics tools empower non-technical users (like marketing and product teams) to make sense of all the data. Common features.

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Indicative

AUGUST 12, 2020

G2 has named Indicative as a Leader in Customer Journey Analytics in G2’s 2020 Summer Report. . Indicative is the only Customer Analytics platform designed specifically for non-technical business users that connects directly to your data warehouse. High Performer in Digital Analytics. Why We’re Leaders.

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UX Planet

JANUARY 23, 2024

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Hi there, I was looking into Google Analytics 4 and found an article by Alice Emma Walker. If you know about Universal Analytics , it’s going away on July 1, 2024. It’s six years old.

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Mixpanel

MAY 8, 2023

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics. If you want to skip right to seeing for yourself how Mixpanel Marketing Analytics works, you can play around with our public Board here.

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Amplitude

JANUARY 13, 2021

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.

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Mixpanel

APRIL 20, 2022

In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. And, it turns out that although Mixpanel is built with product analytics in mind, it also works really well out-of-the-box for PLG analysis, as well. There are two reasons. Try it free.

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Mixpanel

AUGUST 11, 2020

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. How is Mixpanel different from marketing analytics tools like Google Analytics?

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Userpilot

SEPTEMBER 25, 2023

With companies relying entirely on data, it’s common sense to carry out SaaS reporting. The different reports can offer a variety of insights that help manage your product in the right direction. You just need to ensure you can get started correctly and the metrics you should report on to get the critical metrics.

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Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

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Userpilot

MAY 22, 2023

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. What is cross-platform analytics?

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Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.).

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Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.).

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Iteratively Blog

JANUARY 10, 2021

Analytics tracking plans are no different – tracking plans (and the instrumentation of them) are collaborative by nature. An analyst or analytics engineer is responsible for modeling the data and will care about its structure, and you might have several teams responsible for building reports and analysing the data in several tools (e.g.

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Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Userpilot

APRIL 3, 2024

As you’re researching dashboard reporting tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. When choosing a dashboard tool, pay attention to the ease of use , customization, integrations , value, and data privacy to meet business needs effectively. Let’s dive in!

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