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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

Let’s time travel back 15 years ago, when there were no smartphones and the internet was accessed only through desktop computers. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. Non-media businesses and nonprofits that also produce podcasts.

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

Let’s time travel back 15 years ago, when there were no smartphones and the internet was accessed only through desktop computers. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. Non-media businesses and nonprofits that also produce podcasts.