Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
The article discusses an approach to solving the “Cheaper/Faster/Better” problem from the lens of Vertical Integration. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. I apply this lens to a startup that develops solutions in the health-tech market.
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