Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
The article discusses an approach to solving the “Cheaper/Faster/Better” problem from the lens of Vertical Integration. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Should the organization work with an outside consulting company (e.g.
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