The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. My past work experience includes working in eCommerce & health tech.

Research Software 133

Research Software Reporting Tools Product Research User Testing 133

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mironov Consulting

FEBRUARY 6, 2020

Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Products are easy to try or test before purchase. If we offer machine learning insights on product trends for retailers, when does that first brilliant analysts boost actual in-store sales ?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mixpanel

FEBRUARY 2, 2021

While this was okay for smaller B2B startups, it excluded many in B2C, as well as companies that wished to track anonymous website traffic. . Like Luke Thomas, founder of workplace productivity startup Friday : “For anyone who wants to add product analytics to their startup stack, Mixpanel’s Free plan is A+.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Intercom, Inc.

MARCH 12, 2020

There’s so much new artificial intelligence. Ali: I’m a product marketer. This transcends across B2B and B2C. Gordon Moore was one of the inventors or early pioneers of the microchip, and for a period of time, the power of the microchip kept doubling every so often. Ali: Awesome. That’s my job.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

MAY 20, 2024

In-app surveys : With Userpilot, teams can collect user insights with the in-app surveys to inform their product-led growth strategy. You can customize different microsurvey templates such as Product-Market Fit , Customer Effort Score , and Customer Satisfaction Score , or build one from scratch. Revenue intelligence.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223