Starter KPIs for B2B/Enterprise
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. 1] Generic KPIs? Diminishing returns.
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