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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

We see businesses in retail/direct-to-consumer, automotive, manufacturing, chemicals, mining and metals, oil and gas, insurance, aviation, hospitality, professional services, telecom, financial services and healthcare creating enormous demand for product managers.

Education 217
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Progress, Not Products

Product Bookshelf

Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide the causal factor to explain why customers choose one product over another. Along with Christensen, Bob Moesta is a key figure in jobs to be done theory.

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Connecting Data is a Team Sport

TIBCO - Thought Leadership

I recently teamed up with Austrian customer Raiffeisen Bank , Dutch partner Connected Data Group , and German partner QuinScape to deliver a webinar entitled “Next-Generation Data Virtualization Has Arrived.” We talked about Erik’s latest insights on the European data and analytics market as well as his fast-growing business.