Product Management Unpacked

JULY 11, 2019

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Additionally, there are many certification providers and non-academic programs available to pursue an education in product management. McElroy at Procter & Gamble.

Education 217

Education Automotive B2C Product Management 217

Product Bookshelf

MARCH 2, 2017

Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide the causal factor to explain why customers choose one product over another. Along with Christensen, Bob Moesta is a key figure in jobs to be done theory.

Data Visualization 48

Data Visualization User Testing Automotive Customer Experience 48

TIBCO - Thought Leadership

JUNE 10, 2020

I recently teamed up with Austrian customer Raiffeisen Bank , Dutch partner Connected Data Group , and German partner QuinScape to deliver a webinar entitled “Next-Generation Data Virtualization Has Arrived.” We talked about Erik’s latest insights on the European data and analytics market as well as his fast-growing business.

Data Visualization 124

Data Visualization Analytic Tools Automotive Webinar 124