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The Work of a Strategist

The Product Coalition

Note: Many people go from some desired growth metric (which is not a strategy) to define outputs (features) and then build a roadmap (vanity tactics as they are void of discovery efforts/evidence/data) and head straight for delivery to build those solutions using expensive resources/occupying the attention of precious talent.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The data is decentralized: all users of the blockchain have access to the registry.

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part II)

UX Planet

In reality, none of the reasons that promote this practice have any scientific basis, in the sense that no one has ever bothered to conduct a study to determine whether speculative work is a valid system for evaluating a candidate. Designers could easily argue that all employees have a cost.

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The Accidental Product Manager: From Cars To Games To Google

PMLesson's Ace the PM Interview

We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. Have a friend from the company you are applying to peer review your resume so that it’s in line with the company and position. Why or why not?