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If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. There are challenges unique to financial services that become magnified when dealing with mobile devices. Chances are the ones you frequently use have a simple, intuitive app onboarding process.
Note: Many people go from some desired growth metric (which is not a strategy) to define outputs (features) and then build a roadmap (vanity tactics as they are void of discovery efforts/evidence/data) and head straight for delivery to build those solutions using expensive resources/occupying the attention of precious talent.
Most recently, Tesla took the automotive industry by storm with their flawless design, superior on- and offline user experience and also their approach to manufacturing. Consequently, collaboration is the tool at the forefront to craft the desirable reinforcing activities to achieve sustainable competitive advantages through them.
We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing. Why or why not?
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