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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. However, many firms fail at successful implementation due to common pitfalls.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. However, many firms fail at successful implementation due to common pitfalls.

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Product Positioning for Product Managers

Department of Product

Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group. But a target customer for Audi may perceive higher value due to the connection to Porsche. Z” is positioned to establish significant price differential with “Y”.