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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. This is a well known mantra among tech CEOs, especially Facebook’s Mark Zuckerberg. For the purposes of our example, I chose only two drivers (Technology and Isolationism), so we’ll have just one 2 x 2 matrix.

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Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Userpilot

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

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What is Self-Awareness and why Should you Care?

Mind the Product

Ford’s glory days as one of America’s top automotive companies were a distant past, and the company was staring at $17 billion losses. In just over five years, Ford was reporting $20 billion in profits and was the only automotive company in the US to avoid a government bail-out.

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Product Management for Non-Software Products

Sequent Learning

Product Management for Non-Software Products. JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. Listen to Masters of Product Management Podcast Episode 067. I am a product management junkie.

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

However, as a product manager and a writer, this got me thinking about what went into making these shows. And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure.

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The Accidental Product Manager: From Cars To Games To Google

PMLesson's Ace the PM Interview

We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. Being a PM and interviewing for a PM position are two different things. How do you choose your next company and products to work on?