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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. With this knowledge in hand, teams can more effectively identify and exploit opportunities and adopt risk strategies. This could protect us from a collapse of the traditional automotive industry.

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Average Customer Retention Rate By Industry & How to Improve Your SaaS Retention Rate

Userpilot

This article explores the latest customer retention statistics across different industries and highlights tips to help you define a winning customer retention strategy. Retention strategies that can improve your CRR include: Segmenting customers and creating personalized experiences to increase the customer’s lifetime value.

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Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Userpilot

Our experts predict there will be a lot more automation of low-level tasks, to compensate for the reduced workforce in tech companies due to the layoffs. While this may sound dystopian to some, Vazgen Babayan , Group Product Manager at Adobe, is optimistic AI will bring about positive changes and more disruptive innovations.

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When going fast is not the same as going somewhere

The Product Coalition

With decentralized structures on the rise, we should remember Porter’s fundamental concepts of business strategy that explain the success of today’s business heavyweights. Michael Porter was aware of this when writing the iconic “What is Strategy?”. from corporate strategy all the way down to the product distribution for Pampers?—?it

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Blockchain as part of a digital marketing strategy Many people associate the word “blockchain” with digital currency. Fighting fake reviews Reviews are an effective mechanism of social trust.

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively. That’s because the metric that mattered in this case was simple – viewers.

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