Remove B2B Remove Branding Remove Outbound Remove Product launches
article thumbnail

Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. I’m Paul Adams, our Chief Product Officer here at Intercom.

article thumbnail

The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. This part outlines the methods you’ll use to mobilize your brand.

article thumbnail

What is Product Marketing? A Data-Backed Definition

The Product Coalition

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.