B2B CTO Coach Messaging Product Marketing 
Mironov Consulting
SEPTEMBER 14, 2020
They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. And many executives have never seen good product management.
Business of Software Conference
MARCH 11, 2020
DC : Drift basically helps B2B businesses connect with the customers that are interested in buying now that are on their website. You know that was fun times and so by the time I sort of Drift to fast forward I was obsessed about some trends that were happening; one of them was messaging. Give us the 30 second elevator pitch on Drift.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Business of Software Conference
APRIL 9, 2021
Um, and then a few days later, we had our admin HR team, say, send the message to everyone. And then, last week, I finally sent this reminder where I said, I expect everyone’s productivity to be cut in half for a while. Everybody’s slowing down, including your customers so often, we’re b2b. Natalie Nagele.
Business of Software Conference
NOVEMBER 19, 2019
This is a B2B product. And we made it low friction because our customers were developers, ones that might want to get their hands on the data, start working with that building analytical products. We had high relevance. We also drove a huge amount of inbound. And over the first three and a half years we did exceptionally well.
Business of Software Conference
JULY 2, 2019
Actually the most significant part of our business is the B2B. So we have this huge range of our B2B clients and we were told if we get it could give them a better approval flow we’d be able to get and recruit many more big businesses to our platform. They build run and own great products and we have a happy team.
Expert insights. Personalized for you.
145 
Let's personalize your content