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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Much of the success here depends on how competent and motivated the CTO and their team is. Average salary: $105,761/yr.

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Why CEOs Should Not Be Our Primary Source of Customer Input

Mironov Consulting

Bare metal startups don’t have a product management team, just as they don’t have a sales/marketing organization or support group or a business analytics squad. A not-yet-generating-repeatable-revenue company of 6 people might have one architect/CTO, one designer, three other developers, and a CEO.

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Hiring a Head of Product

Mironov Consulting

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. And many executives have never seen good product management.

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Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Business of Software Conference

You know that was fun times and so by the time I sort of Drift to fast forward I was obsessed about some trends that were happening; one of them was messaging. Basically the fact that messaging from a technology standpoint I say hasn’t changed in my career. And by the fifth time you’re certifiable at this point.

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Behind Every Great Product

svpg

There are three main reasons for this: First, even though I personally spend a good deal of my time writing and coaching and teaching about product management, there’s little question that there remains considerable confusion about this role. Now, more than a decade later, I’d like to revisit this topic.

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Remote Working | Natalie Nagele & Peldi | BoS Online Europe 2020

Business of Software Conference

Um, and then a few days later, we had our admin HR team, say, send the message to everyone. And then, last week, I finally sent this reminder where I said, I expect everyone’s productivity to be cut in half for a while. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

We made sloppy decisions on hiring because we know we needed someone to fill that role and we’d lower the quality bar so we could get someone in there because we justify to ourselves well, it’s really hard to hire function x here, so this guy I’m sure he’ll be coached to be great. Thinking things through.