B2B, Differentiation, Messaging and Sales Training

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Sales Training. When it comes to sales training, products play a supporting role, not a leading role.

B2B

B2B Product Manager Product Management Sales Training

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

FEBRUARY 25, 2020

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Sales Training on Customers vs. Products. When it comes to sales training, products play a supporting role, not a leading role.

Marketing

Marketing Product Manager Product Management Reporting Tools

Product Management Today

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

The Seven-Part Guide to Portfolio Product Management & Marketing

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