Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Unique sales approach.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Sales Training. When it comes to sales training, products play a supporting role, not a leading role.

B2B 100

B2B Sales Training Product Management Product Manager 100

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  ( “Of course we can make that work.  Sounds

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Product Management University

FEBRUARY 25, 2020

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Sales Training on Customers vs. Products. When it comes to sales training, products play a supporting role, not a leading role.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JULY 5, 2018

Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. We fundamentally want to invest in people that are changing the future of work with a focus on SAAS being your vehicle and B2B being your focus. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. We fundamentally want to invest in people that are changing the future of work with a focus on SAAS being your vehicle and B2B being your focus. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163