Remove B2B Remove Messaging Remove Sales Training Remove Weak Development Team
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. .

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Today, Doug is a Growth Partner at Emergence Capital. It was so fun.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Today, Doug is a Growth Partner at Emergence Capital. It was so fun.