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Does Social Media Posting Drive Engagement for B2B SaaS Firms?

DevelopmentCorporate

Yet, recent research has shown that the return on these investments is poor. B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. Investing in outbound inside sales teams will probably deliver a better outcome.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Let’s switch out of ERP systems and become currency traders.”

B2B 118
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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

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6 Less Known Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]

Userpilot

Customer Success is the sexy new topic in the SaaS & Software industry. That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. We’re here to give you a detailed understanding of customer success best practices.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

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Product evangelist John Cutler on becoming a catalyst for change

Intercom, Inc.

He quickly realized that what drew him wasn’t necessarily the product org itself, but the systems surrounding it. Today, he’s an active voice within the product management community and a product evangelist at the product analytics platform Amplitude, and it fits him like a glove. Focus on the solution, not the problem.