The Product Coalition

AUGUST 6, 2023

I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. As Head of Product, I cover both B2C and B2B technologies. Keren: Begin with the market voices.

Research Software 148

Research Software Reporting Tools Product Research User Testing 148

Lenny Rachitsky

DECEMBER 21, 2023

Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Finding reference customers is the fastest path to achieving product-market fit. Also, consider their interest in engaging with you as a demand signal.

CTO Coach 73

CTO Coach Product Management Product Manager Product Research 73

Gainsight

APRIL 17, 2019

We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep. In this case, I can see our CTO, Mickey, is actively using our Engagement feature. I can even look to see how a CEO of one of our clients is using Gainsight before meeting them.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Revulytics

DECEMBER 16, 2019

A good mix of attendees from B2B and B2C software technology companies. Dharmesh Shah, CTO and Co-founder of HubSpot. A good 25 percent is director level and above. Other attendees tend to be from marketing, design, and engineering. Which industries are the attendees from?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Product Management 76

The Product Coalition

JULY 17, 2018

Dave Weiss, CTO BabyCenter LLC, Johnson & Johnson “The biggest success for us was having WillowTree take over the app.”? —?Vice What they’re known for: In Q4 2016 , Forrester Research named Fuzz among the “most significant vendors” for designing and developing B2C mobile applications. Vice President, Regal Cinemas 2.

Research Software 60

Research Software Weak Development Team Development CTO Coach 60

BrainMates

APRIL 30, 2018

The panellists were: Mark Cohen, CTO at Domain. And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. Mark Cohen (CTO): The first thing is to understand who else is actively doing something in the space, and try and get your head around how they’re doing it. Are you happy with that?

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Gainsight

JULY 1, 2022

We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Chief Technology Officer of PX, Gainsight. We wanted to track and understand where companies across all verticals fall on the PLG spectrum. Mickey Alon. Key Findings.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mixpanel

MARCH 7, 2021

My goal has always been to positively impact the lives of people going through life-changing diseases whilst also forging the way for other female leaders in the technology industry.” ” Georgina Kirby Co-Founder & CTO, Vinehealth. ” Tal Kailler B2C Product Lead, Gett. “It matters because we matter.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Product Talk

MAY 10, 2023

Ellen: It was me as part of the executive team, so head of marketing and sales, and customer success, and whoever else was part of our executive team, so CTO, CEO, etc. Ellen: We had done a lot of consumer research upfront because our company started as a B2C. Who was deciding on that output? Where did that knowledge come from?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. This influence of the founders of the company, who typically also occupy key roles such as the CEO/CFO/CTO is critical in determining the eventual shape of the organization.

Startups 158

Startups Fractional CTO Technical Review Software Review 158

Intercom, Inc.

JULY 9, 2020

It’s the idea that a product is instead of being sold tops-down, say you will sell to a CTO or a CFO or whoever on the C-suite, it is bottoms-up as in a developer would bring in an Atlassian product like Jira, and would use that. Could you speak a little bit more on the differences for maybe a B2C company?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Mironov Consulting

AUGUST 19, 2024

   That’s why I see B2C product managers (and their organizational assumptions) in contrast with B2B/enterprise product managers (and their organizational assumptions).   So it’s very rare for the CEO to buttonhole the CPO/CTO/Head of Design with a single user’s complaint. 

Analytic Tools 64

Analytic Tools User Testing Customer Experience Software Review 64