The essence of product management | Christian Idiodi (SVPG)
Lenny Rachitsky
DECEMBER 21, 2023
Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. People perceive product management negatively if they haven’t worked with great product managers.
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