Lenny Rachitsky
DECEMBER 21, 2023
Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Finding reference customers is the fastest path to achieving product-market fit. Also, consider their interest in engaging with you as a demand signal.
The Product Coalition
MARCH 23, 2022
While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. This influence of the founders of the company, who typically also occupy key roles such as the CEO/CFO/CTO is critical in determining the eventual shape of the organization.
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Product Management Lessons from the Trenches
JULY 10, 2018
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.
Intercom, Inc.
DECEMBER 21, 2021
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode Chief Operating Officer at the Wikimedia Foundation Janeen Uzzell walks us through her mission for the Wikimedia Foundation and her fight towards knowledge equity. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.
The Product Coalition
AUGUST 6, 2023
I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. As Head of Product, I cover both B2C and B2B technologies. Keren: Begin with the market voices.
Gainsight
APRIL 17, 2019
We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep. In this case, I can see our CTO, Mickey, is actively using our Engagement feature. I can even look to see how a CEO of one of our clients is using Gainsight before meeting them.
BrainMates
APRIL 30, 2018
The panellists were: Mark Cohen, CTO at Domain. And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. Mark Cohen (CTO): The first thing is to understand who else is actively doing something in the space, and try and get your head around how they’re doing it. Are you happy with that?
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