Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Teams also like to choose a name for their product personas and even add photos.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Finally, B2C products often see more signups than B2B products, thanks to a broader target market. For many, it proves to be a big waste of time.

Startups 118

Startups Feedback Software Onboarding KPIs Technical Review 118

The Product Coalition

JUNE 30, 2021

From hosting videos, organization, and distribution, Vimeo VOD has helped many content creators, mainly in the B2C sector, to upload and embed their content. In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market. So, choose your OTT platform wisely.

Technical Review 89

Technical Review Systems Review Analytic Tools Embedded Analytics 89

Userpilot

OCTOBER 15, 2022

B2B customer experience is all of the interactions that a customer has when interacting with a business-to-business (B2B) company. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Business of Software Conference

JUNE 5, 2019

If you think back in 1968 computers were just massive calculators – in fact they took the name from the people (if you remember the hidden figures movie), they took the name from the people who just calculated stuff all day. Later a reporter who was researching this came back and asked him why do you guys do it?

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40

Userpilot

MARCH 16, 2023

Last but not least, the landing page also has an FAQ section as a self-service resource for prospects who are still on the fence and want to learn more but aren’t ready to reach out yet. Highlights: Clean hero section Highlighted benefits Product screenshots Self-service resources 3. Asana Asana landing page.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98