B2C Finance Outbound Positioning 
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).
Mironov Consulting
FEBRUARY 6, 2020
Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. If we think of KPIs as generic and universal, then it makes sense to copy them from directly from successful companies. But metrics aren’t generic.
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