Lenny Rachitsky

JANUARY 16, 2024

These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. G2, backlink, social mentions) Direct (e.g. Examples include Netflix, TikTok, and Google. Consumer products typically monetize in one of two ways— subscriptions (e.g.

User Testing 121

User Testing B2C Outbound Feedback Software 121

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

B2B Product Management

DECEMBER 6, 2016

Finance), you can also contribute to high-tech Product Management, although the focus will be much different. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Mironov Consulting

FEBRUARY 6, 2020

Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. If we think of KPIs as generic and universal, then it makes sense to copy them from directly from successful companies. But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118