Usersnap

FEBRUARY 14, 2023

Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. SaaS Outbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119