Banking Consulting Differentiation Sales Training 
Product Management University
FEBRUARY 25, 2020
Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. The market owner role is pure and simple.
The Product Coalition
FEBRUARY 26, 2022
From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. You can bank on your competitors messing this up, because everyone seems to be. I suspect this came about to encourage people to trust our judgement. So why does this matter you ask?
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