Business of Software Conference

NOVEMBER 30, 2020

So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. What they’re doing is they’re teaching for differentiation.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Management University

FEBRUARY 25, 2020

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Coalition

FEBRUARY 26, 2022

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171