Consulting Differentiation Messaging Sales Training 
Product Management University
FEBRUARY 25, 2020
Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Product Demos. Demand Generation.
The Product Coalition
FEBRUARY 26, 2022
From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is.
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