Business of Software Conference

NOVEMBER 30, 2020

So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. What they’re doing is they’re teaching for differentiation. So here we go.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training on Customers vs. Products.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. I suspect this came about to encourage people to trust our judgement. Using these ideological tools for your own sanity is great.

User Testing 172

User Testing Weak Development Team Customer Experience Customer Feedback 172