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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 From their side, it’s obvious that every employee should be as dedicated to closing their few large deals as the sales team is.     “ BNP Paribas is the largest bank in France.  We  Plus frequent updates on everything for the C-suite.  So  (See the chocolate cake problem.)

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The Great Silence

The Product Coalition

But speed, and structuring the organisation in ways that culturally get products to market faster, knowing full well your competition will be bloated and drowning in nonsense, seems like an efficient way to win. You can bank on your competitors messing this up, because everyone seems to be.