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Transitioning to Product from a Functional Role

Mind the Product

A product manager’s role is a multifaceted one that supports all aspects of a product’s lifecycle, from the strategy and market analysis phase to the development phase and finally the product launch and subsequent marketing. Making the Transition to Product. Build something.

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Product Positioning for Product Managers

Department of Product

All these services that compete with local banks are possible with the same app downloaded for peer-to-peer payments. This is what is called a “land and expand” strategy with a low barrier to try a product. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022).

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The 5 types of Product Differentiation

Department of Product

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5. Once you find product-market fit, it’s not static 6. Don’t invest in growth until you’ve found product-market fit Bonus advice we love Closing thoughts. Credit: Lenny Rachitsky.