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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Choosing the right tool to work with can make your life easier. Sample user persona for a product marketer.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

This article considers all you need to know about retention marketing. What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. How can a personalized experience help drive retention? Let’s begin!

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Breaking The Walls Between Business and Agile Teams

The Product Coalition

Departmental goals and incentives further push developers towards building robust, scalable, elegant software. Historically all agile methods emphasize continuous delivery of value , not code, to users and to the business; all require short feedback loops with users/customers and with stakeholders.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

As a product manager or a SaaS company owner, what is your main drive in building new products? Do you consider customer feedback? Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit. What impacts your decision-making process?

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How do decision makers think and experiment iteratively?

DISQO

That’s why the best decision-makers embrace methodologies and tools for rapid experimentation and iterative optimization. Historically, managers would commission large-scale research upfront, before investing in an initiative or project. In mid 2017, a multinational bank used Alpha to test facial recognition for mobile app logins.

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How do decision makers think and experiment iteratively?

DISQO

That’s why the best decision-makers embrace methodologies and tools for rapid experimentation and iterative optimization. Historically, managers would commission large-scale research upfront, before investing in an initiative or project. In mid 2017, a multinational bank used Alpha to test facial recognition for mobile app logins.

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Why product managers need to know UX

The Product Coalition

That means working with design to research and understand our customer needs, collaborate across design and engineering to envision solutions, and then ensure that those solutions are implemented in a way that improves the customer experience. “At Stephen Sherwin is Senior Product Manager in Mobile Banking at AIB.

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