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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

” Product: “We’re endlessly creating and updating demos, decks, product bulletins, release dates/roadmaps, FAQs, technical docs, checklists, cheat sheets -- but Sales hardly uses any of them, and still expresses deep frustration with us.  Sales   “ BNP Paribas is the largest bank in France.  We

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The Great Silence

The Product Coalition

You can bank on your competitors messing this up, because everyone seems to be. Reason one: New deals don’t keep customers happy Most sales compensation plans are focused on new deals only , not on keeping existing customers happy. Group two will inform your roadmap in much healthier ways than group one. 30% of the customer.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. The Value of a Product Marketing Roadmap for Sales.

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