Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Customer Experience 104

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 91

Product Marketing Onboarding KPIs User Testing Marketing 91

Userpilot

NOVEMBER 15, 2021

In this blog post, we’re going to break down the pros and cons of using UserGuiding as an onboarding and engagement tool for SaaS and give you the best alternatives that may fit your specific needs and use cases. UserGuiding is a no-code tool for user onboarding. Userguiding features. User onboarding. NPS surveys.

Analytic Tools 93

Analytic Tools Feedback Software Reporting Tools Onboarding KPIs 93

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 95

Feedback Software Research Software Onboarding KPIs Customer Experience 95

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Next, you’ll want to analyze how your onboarding funnel is working.

Analytic Tools 95

Analytic Tools Onboarding KPIs Research Software Feedback Software 95

Userpilot

FEBRUARY 28, 2023

In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value. Faster adoption also improves the onboarding experience and reduces customer churn.

Analytic Tools 91

Analytic Tools Feedback Software User Testing Data Visualization 91

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? Improving feature adoption is easier said than done. Becoming aware of the product's existence through branding and marketing campaigns.

User Testing 92

User Testing Feedback Software Research Software Onboarding KPIs 92

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Research Software 93

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. For the same reason, personalize your product for the most relevant and enjoyable experience.

User Testing 96

User Testing Customer Experience Customer Feedback Feedback Software 96

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Personalize the onboarding process according to users’ JTBD. Help customers gain full value from your product. Userpilot’s many features help you implement robust personalization strategies.

Feedback Software 94

Feedback Software Analytic Tools Research Software Customer Experience 94

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 103

B2B Analytic Tools Feedback Software Data Visualization 103

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Why are customer touchpoints important?

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Experience 97

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? In SaaS, customer value is a user’s perception of what your product or service is worth. Use secondary onboarding to make feature discovery easier. What is customer value in SaaS?

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Why is user adoption important?

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

Userpilot

JULY 9, 2023

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Card sorting and fake door testing are useful testing methods before the product launch. Let’s get right to it! Let’s get right to it!

User Testing 83

User Testing Product Research Customer Experience User Experience 83

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Userpilot

JULY 17, 2023

Many SaaS founders agree that customer insights are a key driver of product growth. These customer experience analytics will give you a clear idea of customer satisfaction, customer loyalty , and other metrics that reflect how customers interact with your product. Analyzing data from customer interactions can help you.

Data Visualization 97

Data Visualization Customer Experience Analytic Tools Customer Feedback 97

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Why is user adoption important?

Analytic Tools 70

Analytic Tools Feedback Software Research Software Data Visualization 70

Userpilot

JULY 18, 2022

If you aren’t and want to boost these metrics, this article is for you! Customer loyalty measures the likelihood that a customer will do repeat business with you because they love your brand. But loyal customers buy because they’re committed to the brand. They’re also more cost-effective than acquisition.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MAY 24, 2022

It’s literally impossible to succeed without scoring decent points on all three metrics. This article throws light on what each of these metrics means, why they’re important, and how you can improve them for your SaaS. The goal is to increase brand awareness and your company’s customer base.

Analytic Tools 94

Analytic Tools Onboarding KPIs Customer Experience User Testing 94

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 96

Analytic Tools Data Visualization Research Software Feedback Software 96

Userpilot

OCTOBER 1, 2022

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Successful software adoption makes it possible to retain users, increase product stickiness , and grow your SaaS. Use onboarding checklists to drive users to the activation point as fast as possible.

Feedback Software 96

Feedback Software Research Software User Testing Onboarding KPIs 96

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. This stage is thus about brand building.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 96

Userpilot

JUNE 5, 2023

It helps companies identify areas of strength/weakness in their marketing approach and accelerate product growth. TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Book a demo to learn how it can help you, too. ” moment.

Analytic Tools 78

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 78

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 90

Product Research Feedback Software Research Software Product Marketing 90

Userpilot

OCTOBER 21, 2022

Boost product growth. Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Customer confidence is the level of trust a B2B prospect has over your brand before making a decision.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Host webinars to educate and interact with your audience.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 100

Research Software Feedback Software Analytic Tools User Testing 100

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Customer Feedback 95

Userpilot

JANUARY 12, 2023

An engaged user is someone who actively uses your product to solve their problems. Use feature tags, Heatmaps, and NPS. User engagement metrics to track: product stickiness, user activation rate, and feature adoption rate. How to improve user engagement in SaaS: Use live demos to showcase your product.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Customer Feedback 97

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. SaaSholic Blog.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Data Visualization 95

Userpilot

SEPTEMBER 30, 2022

It’s the sum of a customer’s digital interactions with your brand. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing. You can then use this data to prioritize product improvements.

Customer Experience 87

Customer Experience User Testing Data Visualization Feedback Software 87

Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Software Review 92

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. They actively promote your brand and never miss anything you say.

Feedback Software 90

Feedback Software User Testing Customer Experience Onboarding KPIs 90

Userpilot

JULY 7, 2022

You might have a great product, but are your users engaging with it? Without customer stickiness: You’ll find it impossible to generate brand advocates. You won’t be able to engage customers with your product. Product stickiness is designing an engaging product that makes users “stick” with it.

Research Software 96

Research Software Feedback Software Customer Experience User Testing 96