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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. The concept was the foundation for his popular talk and ultimately his classic, long-form blog post.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?

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30 Steps to Mobile App Launch

Alchemer Mobile

Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. Register your domain (e.g.,

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Self-Service Portals: Why They Matter and How to Create Yours

Userpilot

Read on as we explore the various types of self-service portals and how to create them for your customers. A self-service portal is a platform that provides guides and resources to help users get their jobs done. These platforms are hosted on webpages or in-app and are commonly used for customer and employee education.

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The In-App Engagement Starter Kit

Gainsight

A complete in-app engagement strategy requires two things: technology and structure. Technology is necessary to deploy the in-app engagements and a framework, like the one below, will help you map out when, where, and how often your engagements should occur. In-app communications are powerful tools.

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EdTech Series: PX Strategies to Power In-App Engagements

Gainsight

An in-app engagement strategy requires two things: structure and technology. Technology is necessary to deploy the in-app engagements and the processes below will help you map out when, where, and how often your engagements should occur. This has affected everyone, especially educators, and the technology they use every day.

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Healthcare Edition: How to Get Information to Your Users Quickly

Gainsight

An in-app engagement strategy requires two things: structure and technology. Technology is necessary to deploy the in-app engagements and the processes below will help you map out when, where, and how often your engagements should occur. This has affected everyone, especially healthcare workers and the technology they use every day.