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Technographics: Your Shortcut to Improving Interoperability

Centercode

Tapping into an aspect of growing importance within the realm of beta testing: technographics. Today we’re talking technographics — what they are, why they matter, who they benefit, and how using them improves your testing efficiency and product performance. Look at your audience segments before recruitment begins.

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Beta Testing Success in 5 Steps

Centercode

Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing. Know what you’re trying to learn with the test.