Minimum Viable Product vs Minimum Marketable Product: What’s The Difference?
Userpilot
AUGUST 10, 2022
The MMP is a fully-working product offering a solid user experience while the MVP has limited functionality. The MMP delivers value to paying customers whereas the MVP helps the product team test their ideas and targets mostly early adopters. First, the minimum marketable product is ready to sell to the target users.
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