Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 91

Product Marketing Onboarding KPIs User Testing Marketing 91

Userpilot

FEBRUARY 28, 2023

In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value. Faster adoption also improves the onboarding experience and reduces customer churn.

Analytic Tools 91

Analytic Tools Feedback Software User Testing Data Visualization 91

Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Customer Experience 104

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Next, you’ll want to analyze how your onboarding funnel is working.

Analytic Tools 95

Analytic Tools Onboarding KPIs Research Software Feedback Software 95

Userpilot

NOVEMBER 15, 2021

In this blog post, we’re going to break down the pros and cons of using UserGuiding as an onboarding and engagement tool for SaaS and give you the best alternatives that may fit your specific needs and use cases. UserGuiding is a no-code tool for user onboarding. Userguiding features. User onboarding. NPS surveys.

Analytic Tools 93

Analytic Tools Feedback Software Reporting Tools Onboarding KPIs 93

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Research Software 93

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 103

B2B Analytic Tools Feedback Software Data Visualization 103

Userpilot

AUGUST 28, 2022

In SaaS, customer value is a user’s perception of what your product or service is worth. Segment users in the welcome flow to offer personalized onboarding and run webinars to educate users on new updates or features. Use secondary onboarding to make feature discovery easier.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

OCTOBER 18, 2021

To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. You can measure growth by using various metrics like pirate metrics. Dave McClure’s Pirate Metrics. Pirate Metrics consist of: Acquisition.

Analytic Tools 93

Analytic Tools Feedback Software Research Software Onboarding KPIs 93

Userpilot

JANUARY 17, 2023

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.

Feedback Software 95

Feedback Software Research Software Onboarding KPIs Customer Experience 95

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. Using segmentation and tracking feature usage to measure engagement.

Data Visualization 90

Data Visualization Feedback Software Analytic Tools Customer Experience 90

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Personalize the onboarding process according to users’ JTBD. Help customers gain full value from your product. Userpilot’s many features help you implement robust personalization strategies.

Feedback Software 94

Feedback Software Analytic Tools Research Software Customer Experience 94

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? Improving feature adoption is easier said than done. Becoming aware of the product's existence through branding and marketing campaigns.

User Testing 92

User Testing Feedback Software Research Software Onboarding KPIs 92

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Research Software 98

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 97

Feedback Software Research Software Product launches User Testing 97

Userpilot

FEBRUARY 4, 2023

To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. You can use examples of strategic initiatives in your SaaS business to improve customer retention rates and drive feature discovery. moment in a short time.

Feedback Software 95

Feedback Software Analytic Tools Research Software Product Research 95

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 96

Analytic Tools Data Visualization Research Software Feedback Software 96

Userpilot

FEBRUARY 20, 2020

So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are… …crickets. . Users don’t care about your new features. They care about what those new features can do for them. Here’s how to do your product updates right.

Feedback Software 118

Feedback Software Onboarding KPIs User Testing Customer Experience 118

Userpilot

JANUARY 19, 2023

TL;DR Customer retention is a key SaaS metric that measures your ability to retain customers over time. While CRC focuses on existing customers, CAC focuses on bringing new customers to your product or business. Customer retention is a key SaaS metric that refers to your product’s ability to retain customers over time.

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Group customer touchpoints by using the Pirate metrics framework. Userpilot – for monitoring what users do in the product.

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Experience 97

Userpilot

MAY 24, 2022

It’s literally impossible to succeed without scoring decent points on all three metrics. This article throws light on what each of these metrics means, why they’re important, and how you can improve them for your SaaS. Revenue – customer purchases additional products. What are the customer lifecycle stages?

Analytic Tools 94

Analytic Tools Onboarding KPIs Customer Experience User Testing 94

Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Trials can be tricky.

Feedback Software 87

Feedback Software Research Software User Testing Onboarding KPIs 87

Userpilot

JULY 17, 2023

Many SaaS founders agree that customer insights are a key driver of product growth. These customer experience analytics will give you a clear idea of customer satisfaction, customer loyalty , and other metrics that reflect how customers interact with your product. Analyzing data from customer interactions can help you.

Data Visualization 97

Data Visualization Customer Experience Analytic Tools Customer Feedback 97

Userpilot

OCTOBER 1, 2022

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Successful software adoption makes it possible to retain users, increase product stickiness , and grow your SaaS. Use onboarding checklists to drive users to the activation point as fast as possible.

Feedback Software 96

Feedback Software Research Software User Testing Onboarding KPIs 96

Userpilot

MAY 5, 2021

When you first hear the term onboarding workflow software, you might think, what is a workflow? They are completing a series of steps or tasks from when they sign up for your product until they get their job done. You also have to be aware of the solutions that fit smaller companies vs more mature products. Table of Contents.

Analytic Tools 52

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 52

Userpilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. A full-page message can instantly grab a user’s attention. Such messages encourage the user to respond to the CTA more than a subtler element would. Let’s get started!

Feedback Software 96

Feedback Software Onboarding KPIs Customer Feedback User Testing 96

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Next, highlight your competitive advantage and describe your product/new feature.

Research Software 96

Research Software Onboarding KPIs Product Research User Testing 96

Userpilot

JUNE 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. First, let’s consider the differences between customer onboarding and user onboarding… Customer Onboarding Vs. User Onboarding.

Analytic Tools 74

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 74

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 21, 2022

Boost product growth. Although you can’t measure customer confidence, NPS surveys and upsell rates are great metrics to see how many customers trust your brand. The best practices for building customer confidence include: Using advanced segmentation to personalize the product experience and build trust.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings. Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 96

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy. Website Traffic.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 90

Product Research Feedback Software Research Software Product Marketing 90

Userpilot

JANUARY 12, 2023

An engaged user is someone who actively uses your product to solve their problems. Use feature tags, Heatmaps, and NPS. User engagement metrics to track: product stickiness, user activation rate, and feature adoption rate. How to improve user engagement in SaaS: Use live demos to showcase your product.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Customer Feedback 97

Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Software Review 92

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 94

Feedback Software Analytic Tools Research Software Software Review 94