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30 Steps to Mobile App Launch

Alchemer Mobile

Now buried somewhere in the midst of 4.5MM other apps , their great app never even had a chance. Now it’s time to put your app and positioning to the test. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. The bad news?

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Beta Testing Success in 5 Steps

Centercode

Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. For another, there haven’t always been established structures and defined resources readily available.