article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

article thumbnail

My 2021 Book Recommendations

The Product Coalition

This year I developed a new reading approach, in which I read several books in parallel, usually from different topics. Yes, there are four quotes instead of just one :) This book is my number one for this year, and I will defiantly read it a few more times as it changed the way I think about strategy. do yourself a favor and read it.

Books 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Perform Customer Needs and Wants Analysis

Userpilot

Your product needs to serve your customers, and a customer needs and wants analysis helps to ensure you are addressing all customer pain points. These insights can inform your product development and keep a pulse on any changes in your customer’s needs and wants. Book a demo to learn more!

article thumbnail

B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

article thumbnail

13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

article thumbnail

6 Customer Communication Pain Points in SaaS + How to Resolve Them

Userpilot

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Better customer support. Book a demo now.

article thumbnail

12 Effective Ways to Increase Customer Lifetime Value for SaaS

Userpilot

So what can you actively do to give customer lifetime value a boost? In this guide, we’ll explore twelve tactics to pump this metric up—from personalizing experiences to offering proactive assistance—and see how they can help you nurture customer retention and growth. What is customer lifetime value?