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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?

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Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?

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Product Discovery 101 for Product Managers

The Product Coalition

Before you spend precious time and resources building something, it’s absolutely key to find your product-market fit. Even if you’re absolutely convinced that your product fills a need, before you build your MVP, Product Discovery will help you to build it the right way. Are you interested in Product Management?

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 101
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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Paul Adams who’s our Chief Product Officer at Intercom. Product demo: Intercom Switch.